About PHN
Pablo Negri and PHN: one person accountable for your marketing
Since 2018, PHN has run on one simple rule: a company that hires PHN works directly with the founder, and the founder is accountable for the strategy, the account, and everything that goes live.
- Google Partner
- Hostinger Partner
- Founded in Brazil, working remotely
In short
Who is behind PHN?
- Who: Pablo Negri, founder and technical lead of PHN.
- Since when: 2018, with more than 200 companies served.
- How he works: direct contact with the founder, ad accounts in the client’s name, and a transparent monthly report.
Pablo Negri is the founder and technical lead of PHN, a marketing consultancy founded in Brazil that works remotely, including with companies outside Brazil. He has run PHN since 2018. In that time, PHN has served more than 200 companies, and Pablo holds active Google Ads and Google Analytics certifications.
The founder
Who is Pablo Negri?
Pablo Negri is the founder and technical lead of PHN. He has been helping businesses with their marketing since 2018. He personally leads the strategy and manages every client account, and he holds active Google Ads and Google Analytics certifications.
He didn’t start out in marketing. In 2018, Pablo was a third-year law student with a salaried job. He put law school on hold, quit the job, and started PHN. At first, he ran Google Ads for local businesses and learned the trade one account at a time.
Over time, the client base shifted. Today, most clients are accounting firms, law firms, clinics, and financial advisory firms, usually with a partner who makes the decisions and reviews everything. Those clients needed a different method: start with diagnosis and positioning, then treat paid media, SEO, and the website as parts of one plan. That is how PHN works today: remotely, with the founder leading every account.
The beginning
Why did PHN start in 2018?
Because Pablo had a plan: learn how to bring in clients for businesses, and be paid for what the work produces, not for the hours it takes. That year, he put law school on hold, left his salaried job, and founded PHN.
The first clients were small businesses with little room for mistakes. That built a habit PHN keeps to this day: check every search term, every inquiry, and every cent of spend before asking for a bigger budget.
The turning point
When did PHN start leading with consulting?
When it became clear that the best results came from companies that had decided who they wanted to sell to before they ran a single ad.
Before
The accounts that went wrong almost always had the same flaw: the ads went live before the positioning was clear and before there was a website that made the case or a way to screen inquiries. The ads bought clicks from anyone, and the owner had no yardstick to judge the work by.
After
The diagnosis became the service PHN starts with. Google Ads management, SEO, and the website stayed, but inside a plan the owner approves up front, with a budget and a metric for each channel.
How we think
Which principles guide the work?
Honesty about what can be promised
Marketing doesn’t control the market, the competition, or whether a deal closes. PHN tells you what it does and how it measures the work. It does not promise a number of inquiries, a timeline, or a return.
What’s yours stays yours
The ad account, the domain, the website, the conversion data, and the reports stay in your company’s name. Switching providers should never cost you your history.
Industry rules come before clever ideas
Accounting, law, real estate, and financial advice each have their own advertising rules. Copy and ads stay within the rules of the client’s profession, even when a different approach looks like it might perform better.
The operation
What can PHN show in numbers?
Only numbers PHN can back up: the year it started, how many companies it has served, its active Google certifications, and its partner status. No client’s results appear here without that client’s permission.
In practice
What is it like to work with PHN day to day?
You have one point of contact: Pablo, by email or WhatsApp, plus a monthly video meeting. PHN works with a limited number of companies at a time, and that is deliberate. Every account gets reviewed every week and walked through every month with the person who makes the decisions.
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01
Diagnosis
Sets what gets done first, how much goes to each channel, and how the results will be measured.
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02
Full access
Google Ads, Google Analytics, Search Console, and the website dashboard stay in your company’s name, and you can log in to them at any time.
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03
Weekly review
Search terms, ads, and inquiry quality get checked every week. Anything that isn’t bringing in the right inquiries gets adjusted.
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04
Report and decision
How many inquiries came in, from where, what each one cost, and how many became meetings and contracts. When a channel isn’t working, PHN recommends cutting it back.
Who PHN is for
Which companies does PHN serve best?
Established companies with an owner who makes the decisions, a team in place, and a service they deliver well. Many grew on referrals and want a second source of clients without cheapening their brand.
For smaller companies, the honest recommendation is usually a one-time diagnosis, not a monthly contract. If you want results within weeks, or a promised number of inquiries, PHN is not the right fit.
Frequently asked questions
What do people ask about PHN?
Who is Pablo Negri?
Pablo Negri is the founder and technical lead of PHN, a marketing consultancy founded in Brazil that works remotely. He has been helping businesses with their marketing since 2018, has served more than 200 companies, and holds active Google Ads and Google Analytics certifications. He personally leads the strategy and every client account.
Who does the work at PHN?
The strategy, the account management, and the review of everything that goes live all go through Pablo Negri himself. That is why PHN works with a limited number of companies at a time. Clients are never handed off to a junior analyst, and they talk to the person who makes the decisions about their budget.
What kinds of companies does PHN work with?
The focus is established companies with an owner who makes the decisions and a consultative sales process, in industries such as accounting, law, real estate, schools and training, trucking and logistics, financial advice, B2B manufacturing, and SaaS. Many grew on referrals and want a second source of clients without cheapening the brand.
Does PHN publish client case studies?
PHN does not publish a client’s name or results without the company’s permission. The case studies on this site leave the company names out. Beyond them, the site shows the method, how the work is measured, and the kind of report every client gets. On the consultation call, Pablo explains how PHN works with companies in your industry without revealing who they are.
Why doesn’t PHN promise results?
Because results depend on things PHN doesn’t control: the competition, your pricing, how your sales team follows up, and the market itself. PHN commits to what it does control: the diagnosis, carrying out the plan, honest measurement, and a monthly report with inquiries, cost, and signed contracts.
Further reading
Where to go from here?
Next step
Want to talk to the person who will run your account?
The marketing consultation is a direct conversation with Pablo about where your clients come from today and what he would do first. It is free, with no obligation.
Free marketing consultation · no obligation