AI Search Visibility
How to get your company to show up in ChatGPT and in AI answers
Some of your buyers already ask AI who to hire before they open Google. PHN structures your website, your content, and your company information so they can be cited in those answers, and measures which questions your company shows up for.
- Google Partner
- Hostinger Partner
- Founded in Brazil, working remotely
In short
What gets a company cited by AI tools?
- Direct answers: pages that answer the buyer’s question right at the start.
- Authorship and dates: who wrote the page, when it was updated, and why they know the subject.
- Data and consistency: the same company name, service, city, and contact details on the website, on Google, and in directories.
- Measurement: industry questions checked in AI tools month by month.
Showing up in ChatGPT, Gemini, and Google’s AI Overviews depends on pages that answer questions directly, with a byline and a date, with correct structured data and company information that is consistent across every source. PHN builds and maintains that foundation and measures, month by month, which questions the company is cited for.
What changed
Why do buyers ask AI before they search?
Because AI gives them a short list with reasons, and B2B buyers like short lists. Instead of opening ten websites, they ask “which accounting firms work with manufacturers near me?” or “which agency runs Google Ads for trucking companies?” and get three or four names. If your company isn’t in that answer, it isn’t in the comparison.
Google made the same move inside its own search: AI Overviews answer above the results and cite only a few pages. The competition used to be for the first page. Now it is for a citation in the answer.
The good news is that AI tools build the list from pages they can find and trust. They read what is published, prefer pages that are clear, bylined, and specific, and repeat the description they find. What your company publishes shapes the material AI tools draw on when they describe it.
The work
What does PHN do to help your company get cited?
A map of industry questions
A list of the questions buyers ask AI about the service, the industry, and the city, and of who shows up in each answer today.
Pages that answer
Every service and industry page opens with a direct summary, verifiable data, and FAQs with complete answers.
Authorship and updates
A byline from a named person who stands behind the company, a bio, an update date, and an author page, in the format AI tools recognize.
Structured data
The organization, services, people, FAQs, and service area described in schema markup, and reviewed with every change to the site.
Consistency beyond the website
The same name, address, services, and description on your Google Business Profile, on LinkedIn, and in the directories AI tools read.
Monthly measurement
The questions on the map are checked in AI tools every month. The report shows where the company appears, how it is described, and what changed.
Foundation
Why is this done together with SEO and the website?
Because AI tools draw on the same open web that Google does, and on the same pages your buyer reads. There is no separate layer “for AI.” There is a well-built website, with bylined content and correct data, that serves Google, ChatGPT, and the person who opens the page.
That is why PHN’s AI work is part of SEO and starts with the website: the page structure, the summary at the top of each page, the FAQ, and the schema are decided during consulting and maintained month by month. Companies that already do SEO with PHN get AI measurement in their report. Companies starting now get both as a single plan.
Process
How does it work, from the question map to the report?
Question map
What buyers ask AI about the service, the industry, and the city, and who shows up in each answer today.
Site review
What the pages are missing to be cited: a direct answer, authorship, a date, schema, consistent data.
Fixes and content
Pages rewritten in an answer format, authorship and schema in place, and company information aligned beyond the website.
Monthly measurement
The questions are checked in AI tools. The report shows where the company appears, how it is described, and what changed.
Frequently asked questions
Questions about showing up in AI answers
Can you pay to show up in ChatGPT?
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Which pages do AI tools tend to cite?
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Does this replace SEO?
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How can I tell whether my company already shows up in AI answers?
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How long until the company starts getting cited?
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Further reading
Related reading
Next step
Does your company show up when
people ask AI?
For the questions buyers in your industry ask, PHN checks which companies AI cites today and what your website is missing to be part of that answer.
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