Website Design
Website design for companies that get vetted online before they get hired
When someone is referred to you, they check your website before they call. PHN builds that website to pass the test: clear, fast, upfront about who stands behind the company, and with a form that screens inquiries.
- Google Partner
- Hostinger Partner
- Founded in Brazil, working remotely
In short
What does PHN deliver in a website?
- Strategy and copy: a site structure and copy written for the buyers in your industry.
- Technical build: a fast, responsive site with structured data, ready for SEO.
- Conversion: a form that screens inquiries, and conversion tracking in Google Analytics.
PHN’s website design service builds company websites for B2B businesses: a site structure and copy written for the buyers in your industry, fast load times, structured data for Google, and a form that screens inquiries before the first meeting.
The problem
How can a good-looking website cost you clients?
B2B buyers don’t judge a website by how it looks. They look for answers: what the company does, who it serves, who stands behind it, and how to reach someone. If the site is slow, hides that information, or looks abandoned, the inquiry never happens.
Your website is the first proof your company offers to someone who doesn’t know it yet. For a company that grew on referrals, the most valuable visitor is often the referral: someone who heard your name from a satisfied client and went to check you out before calling.
That visitor doesn’t need to be convinced the service exists. They need to confirm that your company has the size, the seriousness, and the specialization the referral promised. A slow site with generic copy, no named person behind it, and a form that doesn’t work wipes out that trust in seconds.
PHN decides what goes on each page with that visitor in mind: your services in the buyer’s language, the industries you serve, whose name is on the content, how you work, and a clear path to the first conversation, with every inquiry recorded, tracked, and delivered to the right inbox.
Deliverables
What comes with a PHN website project?
Strategy before layout
A page structure shaped by your positioning and by what your buyers search for.
Copy written for your industry
Copy for every page, reviewed by the owners and written within your profession’s advertising rules, where they apply.
Responsive design
Easy to read on a phone, where many first visits happen.
Speed and stability
Lightweight pages, optimized images, and close attention to Google’s page experience metrics (Core Web Vitals).
Form and tracking
A qualifying form, reliable delivery of every inquiry, and conversion events in Google Analytics.
Ready for SEO
Structured data, a sitemap, and titles and descriptions written page by page.
The rule
How do we decide what goes on the site?
With one question: does this help the right buyer decide to contact the company? Badges, animations, and boilerplate copy that don’t answer that question come out. What stays is what the buyer checks.
Fit
Who does PHN build websites for?
Service and B2B companies that sell through referrals, content, or ads, and need a website that lives up to the service they deliver. It’s not the right fit if you want an online store or a brochure site put together in a few days.
Part of the system
Why have your website built by the team that also runs your SEO and your ads?
Because the website is where your ads send people and the foundation of your SEO. When the people who build it don’t work on those channels, the site launches with no tracking, no pages for the right searches, and a form that loses inquiries.
A PHN website launches with the pages your SEO will work on, the conversions your Google Ads management needs to track, and the positioning set in your marketing consulting. Companies that want PHN to run the site after launch, alongside SEO and paid media, move on to integrated digital marketing.
In practice, this avoids the most expensive rework in marketing for service companies: rebuilding the website six months after launch because it doesn’t track inquiries, has no pages for the searches that matter, or performs poorly on phones.
A PHN project starts with an owners’ briefing and the page structure, moves on to copy written for the buyers in your industry, and only then goes to design and development. Before launch, the site is checked on phone and desktop, the form is tested end to end, conversion events are recorded in Google Analytics, and the structured data is validated.
The domain, the hosting, and the logins stay in your company’s name. If you later want another provider to run the site, you get everything documented, with no dependence on PHN and no migration fee.
Process
What does the process look like, from briefing to launch?
Briefing with the owners
Services, buyers, differentiators, industry rules, and what the current site does poorly.
Structure and copy
The page map and the copy, approved before the layout.
Design
A responsive layout, approved on phone and desktop.
Development
The build, speed, the form, tracking, and structured data.
Launch and handoff
A final review, the launch, logins in your company’s name, and guidance on editing the site.
Frequently asked questions
Questions about website design
How long does it take to build a website?
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Will the site be ready to show up on Google at launch?
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Can I edit the site once it’s done?
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How is a PHN website different from a template site?
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Does the website include hosting and a domain?
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Further reading
Related reading
Free review
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