Case studies

PHN case studies: what changed for companies that started getting found

Five companies in five markets, with numbers pulled from their own accounts on October 27, 2026. No names, because of confidentiality agreements. No promises, because one account’s result does not carry over to another.

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  • Google Partner
  • Hostinger Partner
  • Founded in Brazil, working remotely

In short

How does PHN show results?

  • Source: Google Search Console and Google Analytics 4 in each client’s own account, pulled on October 27, 2026.
  • Comparison: the last 90 days against the previous 90, or against the same period in 2025.
  • Anonymity: industry and city, never the company name.
  • Yardstick: organic clicks, impressions, and inquiries through the website; never sales, timelines, or promised volume.

PHN’s case studies show, without naming the companies, what Google Search Console and Google Analytics recorded in each account: organic clicks, impressions, sessions, and inquiries through the website, with the date the numbers were pulled and the period compared. These are Brazilian companies.

The rule

Why do the case studies have no names and no promises?

Because PHN’s contracts protect the client, and because the numbers in one account reflect that market, that competition, and that budget. What carries over from one account to the next is the method: an assessment, clear positioning, pages written for the buyer, hands-on Google Ads management, and measurement by inquiry. The numbers are a result, not a promise.

If you want a closer look at the numbers, ask during your marketing consultation: with the permission of the client involved, Pablo walks you through the accounts.

Frequently asked questions

Questions about the case studies

Because PHN’s contracts protect the client. Each case study gives the industry, the city, the context, what PHN did, and the numbers from the account, with the date and the period. The name stays out.
From Google Search Console and Google Analytics 4 in each client’s own account, pulled on October 27, 2026. Each comparison is the last 90 days against the previous 90, or against the same period in 2025, depending on what the account allows.
Because the conversion actions in these accounts changed over time, and comparing cost per inquiry across different periods would produce a misleading number. Organic search and the inquiries measured on the website are the honest numbers PHN can publish.
The method carries over; the numbers don’t. Market, competition, budget, and how quickly changes get approved shape the result in each account. PHN does not promise volume, timelines, or sales.
Yes, during a marketing consultation. With the permission of the client involved, Pablo pulls up the account data and shows how each number was read.
Pablo Negri, founder of PHN

By Pablo Negri, founder and technical lead at PHN

Numbers from the clients’ own accounts, with the date and the period

Pablo Negri has run PHN since 2018 and personally works with PHN’s clients. PHN has served more than 200 companies, and Pablo holds active Google Ads and Google Analytics certifications. Learn more about PHN or reach Pablo directly at pablo@phnseo.com or on WhatsApp, +55 11 96154-7083.

Updated

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