Case study: accounting

Accounting firm in São Paulo’s North Zone: from 42 to 555 organic clicks in a year

An established accounting firm that grew through referrals started getting inquiries from people searching for an accountant in the area. The work: a new website built to PHN’s standard, local SEO, and Google Ads with a weekly hands-on review.

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  • Google Partner
  • Hostinger Partner
  • Founded in Brazil, working remotely

In short

What happened in this case?

  • Organic clicks: from 42 to 555 per quarter over 12 months (+1,221%).
  • Impressions: from 1,726 to 79,335 in Google search.
  • Website inquiries: from 65 to 166 in the quarter (WhatsApp, phone, and form).
  • What PHN did: a new website, pages by service and by neighborhood, content under the lead accountant’s name, and manually managed Google Ads.

An accounting firm in São Paulo’s North Zone, Brazil, has been a PHN client for about two years. With a new website, local SEO, and Google Ads, its organic clicks went from 42 to 555 per quarter over 12 months, and its website inquiries from 65 to 166, according to Google Search Console and Google Analytics data pulled on October 27, 2026.

Context

Where did the firm start?

An accounting firm with its own staff, a client base built on referrals, and a company website few people found: in the same quarter of 2025, Google showed the site 1,726 times and sent it 42 clicks. People searching for “accountant in the North Zone” or “accounting for clinics” landed on competitors and on online accounting services.

01

The owner wanted a second source of clients besides referrals, without relying on ads alone, and wanted inquiries to arrive pre-qualified: companies whose revenue and tax setup justified a meeting.

What PHN did

What did PHN do in this case?

01

A new website built to PHN’s standard

Pages by service (business formation, outsourced bookkeeping, payroll, switching accountants) and by neighborhood, written for business owners who are searching.

02

Local SEO

Google Business Profile, structured data, a title for each page, and content published under the lead accountant’s name.

03

Hands-on Google Ads management

Search campaigns in the area, a weekly review of search terms, and measurement by qualified inquiry, in an ad account in the firm’s own name.

04

Measurement and reporting

WhatsApp, phone, and form inquiries tracked in Google Analytics; a monthly report with inquiries by channel.

The numbers

What do the numbers show?

Anonymous case study; the client’s name is withheld under a confidentiality agreement. This is a Brazilian company. Numbers pulled from Google Search Console and Google Analytics 4 in the client’s own account on October 27, 2026: the last 90 days against the previous 90, or against the same period in 2025. One account’s result does not carry over to another: every market has its own competition and its own pace.

Organic search, 12 months

+1,221%

in organic clicks per quarter

  • 42 → 555 clicks
  • 1,726 → 79,335 impressions
  • same quarter, 2025 vs. 2026

Organic search, previous quarter

+62%

in clicks versus the previous 90 days

  • 342 → 555 clicks
  • 52,581 → 79,335 impressions
  • growth is continuing, not a one-time spike

Website inquiries

166

inquiries in the quarter, versus 65 the quarter before

  • 154 WhatsApp clicks
  • 9 forms and 3 phone calls
  • sessions from 1,242 to 2,352

How to read it

How should you read these numbers?

The 12-month jump shows the new website and the local SEO getting indexed by Google and starting to compete for searches in the area. The growth over the previous quarter shows the curve is still rising, not a one-time spike. Inquiries followed: from 65 to 166 in the quarter, most of them through WhatsApp.

What the numbers don’t tell you: how many of those inquiries became clients. That depends on the firm’s sales process, which PHN covers as part of the marketing consulting engagement, with an inquiry-handling script and a proposal. PHN gets the firm found and contacted; closing the deal is still the firm’s job.

Frequently asked questions

Questions about this case study

An established accounting firm in São Paulo’s North Zone, in Brazil, with its own staff, serving service businesses, retailers, and clinics in the area. Its name is withheld under the terms of the contract.
The numbers on this page cover only organic search (Google Search Console) and website inquiries (Google Analytics). Google Ads runs alongside on a modest budget and is measured separately in the client’s report.
The method does; the numbers don’t. Region, competition, budget, and how quickly the client approves changes all shape the result. PHN does not promise to repeat these numbers in another account.
The comparison is between the same quarter in 2025 and in 2026, so 12 months of continuous work. PHN does not promise a timeline: the monthly report shows each account’s curve.
With the client’s permission, yes. During a marketing consultation, PHN checks with the client and, if they agree, introduces you and has Pablo walk you through the account data.

Further reading

Related reading

Pablo Negri, founder of PHN

By Pablo Negri, founder and technical lead at PHN

An accounting firm found by people searching for an accountant nearby

Pablo Negri has run PHN since 2018 and personally works with PHN’s clients. PHN has served more than 200 companies, and Pablo holds active Google Ads and Google Analytics certifications. Learn more about PHN or reach Pablo directly at pablo@phnseo.com or on WhatsApp, +55 11 96154-7083.

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