Case study: accounting
Accounting firm in São Paulo: from 85 to 148 organic clicks and 25 contact forms in a quarter
An advisory accounting firm that was already growing through partners and referrals gained a channel of its own: a website rewritten for business owners, SEO, and Google Ads, with the contact form now recording inquiries.
- Google Partner
- Hostinger Partner
- Founded in Brazil, working remotely
In short
What happened in this case?
- Organic clicks: from 85 to 148 versus the previous quarter (+74%).
- Impressions: from 4,786 to 8,256 in Google search.
- Forms: from 0 to 25 inquiries recorded through the website in the quarter.
- What PHN did: a rewritten website, SEO with content under the partners’ names, manually managed Google Ads, and form tracking.
An accounting firm in São Paulo, Brazil, has been a PHN client since 2024. With a rewritten website, SEO, and Google Ads, its organic clicks went from 85 to 148 versus the previous quarter, its impressions from 4,786 to 8,256, and its contact form recorded 25 inquiries, according to Google Search Console and Google Analytics data pulled on October 27, 2026.
Context
Where did the firm start?
An advisory accounting firm in São Paulo, with partners who work with clients personally and a client base built through partners and referrals. The website existed, but it talked about the firm, not about the business owner doing the search. The contact form didn’t record inquiries in Google Analytics, so no one knew how many people asked for a proposal through the site.
The firm’s lead partner is cautious about change: in the past, a new call to action on the site cut the number of inquiries. So every change in this account is measured before and after, and nothing changes without the numbers to justify it.
What PHN did
What did PHN do in this case?
A website rewritten for business owners
Pages by service and by client profile, written in the words business owners actually search for, and a form that qualifies inquiries.
SEO with content under the partners’ names
A plan for pages and articles published under the partners’ names, structured data, and a Google Business Profile.
Hands-on Google Ads management
Search campaigns with a weekly review, in an ad account in the firm’s own name, measured by qualified inquiry.
A tracked contact form
A contact event set up in Google Analytics, which logged 25 submissions in the quarter, up from zero.
The numbers
What do the numbers show?
Anonymous case study; the client’s name is withheld under a confidentiality agreement. This is a Brazilian company. Numbers pulled from Google Search Console and Google Analytics 4 in the client’s own account on October 27, 2026: the last 90 days against the previous 90, or against the same period in 2025. One account’s result does not carry over to another: every market has its own competition and its own pace.
Organic search, previous quarter
+74%
in organic clicks versus the previous 90 days
- 85 → 148 clicks
- 4,786 → 8,256 impressions
- average position steady, around 9
Contact forms
25
inquiries recorded through the website in the quarter
- 0 the quarter before (not tracked)
- requests for proposals and meetings
- each one with its source recorded
Website traffic
737
sessions in the quarter
- 517 the quarter before (+43%)
- 555 users
- excluding visits from the partners and staff
How to read it
How should you read these numbers?
The 74% growth in clicks came with impressions climbing from 4,786 to 8,256: the site started showing up in more of the searches business owners run, with its average position holding steady. The 25 forms matter most to the partners, because before, that number simply didn’t exist. Now every inquiry has a source and goes into the cost-per-meeting math.
What the numbers don’t tell you: how many inquiries became clients. This firm’s best clients still come from partners and referrals. The website has become its second channel, a measured one, and that is what PHN tracks month by month as part of marketing consulting.
Frequently asked questions
Questions about this case study
What kind of firm is this?
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Why compare with the previous quarter and not with 2025?
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What changed in the contact form?
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Does this apply to any firm?
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Can I talk to the client in this case study?
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Next step
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