Case study: dental clinic
Dental clinic in São Paulo: from 29 to 1,024 organic clicks in a year
A clinic that offers emergency dental care and depended on ads for every new patient started getting found in organic search. The work: Google Ads with a weekly hands-on review, and a new domain structured for local search.
- Google Partner
- Hostinger Partner
- Founded in Brazil, working remotely
In short
What happened in this case?
- Organic clicks: from 29 to 1,024 per quarter over 12 months (+3,431%).
- Impressions: from 2,839 to 141,625 in Google search.
- Average position: from 9.5 to 6.6 on searches in its field.
- What PHN did: manually managed Google Ads in local search and guidance on how to structure the new domain.
A dental clinic in São Paulo, Brazil, is a PHN Google Ads client. On a new domain structured for local search, its organic clicks went from 29 to 1,024 per quarter over 12 months, and its impressions from 2,839 to 141,625, according to Google Search Console data pulled on October 27, 2026.
Context
Where did the clinic start?
A dental clinic offering emergency care in a competitive part of São Paulo, with a schedule that depended almost entirely on ads: every new patient cost a click. The old domain carried a history of Google Ads disapprovals and had little organic presence.
The decision was to launch a new domain, with pages by procedure and for emergencies, and to keep the Google Ads campaigns running under manual management while organic search matured. The owner’s yardstick has always been patients seen, not clicks, so the monthly report tracks cost per inquiry and what organic search now brings in with no media cost.
What PHN did
What did PHN do in this case?
Hands-on Google Ads management
Search campaigns by procedure and for emergencies, with a weekly review of search terms, negative keywords, and ad schedules, in an ad account in the clinic’s own name.
Structure for the new domain
Guidance on pages by procedure, structured data, and a Google Business Profile aligned with the website.
Measurement
Phone and WhatsApp inquiries tracked; a monthly report that separates paid media from organic search.
Weekly check-ins
A standing meeting with the clinic’s manager to adjust the budget, the ad schedules, and the procedures being featured.
The numbers
What do the numbers show?
Anonymous case study; the client’s name is withheld under a confidentiality agreement. This is a Brazilian company. Numbers pulled from Google Search Console and Google Analytics 4 in the client’s own account on October 27, 2026: the last 90 days against the previous 90, or against the same period in 2025. One account’s result does not carry over to another: every market has its own competition and its own pace.
Organic search, 12 months
+3,431%
in organic clicks per quarter
- 29 → 1,024 clicks
- 2,839 → 141,625 impressions
- same quarter, 2025 vs. 2026
Organic search, previous quarter
+19%
in clicks versus the previous 90 days
- 861 → 1,024 clicks
- 123,930 → 141,625 impressions
- average position from 6.3 to 6.6, across many more competitive searches
Website traffic
3,117
sessions in the quarter
- 2,990 the quarter before
- 2,780 users
- a base for relying less on paid media
How to read it
How should you read these numbers?
The 12-month number is large because the new domain started from practically zero: 29 clicks in the same quarter of 2025. The 19% growth over the previous quarter, on a base already in the hundreds of clicks, is the figure that shows consistency. The average position moves around because the site now shows up in many more searches, including the most competitive ones.
What the numbers don’t tell you: how many patients came from organic search. The clinic measures by patients seen, and that math is done in the client’s report, alongside the cost per inquiry from Google Ads.
Frequently asked questions
Questions about this case study
What kind of clinic is this?
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